What is after gen beta?

There's no officially recognized generation following Generation Z (Gen Z). The terms used to describe those born after Gen Z are largely unofficial and debated. There's no consensus on start and end years, defining characteristics, or even a universally agreed-upon name.

Some of the terms that have been suggested include:

• Generation Alpha (Gen Alpha): This is the most commonly used term. It generally refers to individuals born from roughly 2010-2025. Defining characteristics are still emerging, but early observations suggest a generation highly influenced by technology from a very young age (growing up with smartphones and widespread internet access), potentially more diverse and globally connected than previous generations, and potentially impacted by the climate crisis and increased social awareness. However, it's too early to definitively say what will truly define this generation.

• Generation Z (extended): Some argue that the technological advancements and cultural shifts that define Gen Z are still evolving, meaning the defining characteristics are not fully played out. Therefore, the individuals often labeled as Gen Alpha might simply be a continuation or extension of Gen Z.

Why the lack of official definition?

Generational labels are somewhat arbitrary. They're constructed after the fact by sociologists and marketers who observe trends and attempt to identify commonalities among individuals born within a specific time frame. It takes time to observe and analyze the lasting impacts of sociocultural events on a cohort to definitively define a generation. Since Gen Alpha is still very young, it's too early to definitively label and define them.

In short, while "Generation Alpha" is the leading contender for the generation after Gen Z, it's crucial to remember that it's still a nascent concept and its defining traits are yet to be fully understood and accepted.